The course aims at providing students with the fundamentals of marketing that apply to a start up business or marketing department within an organisation. Students will be given an overview of the importance of marketing in the micro and macro-economic environment, product/service development, strategic planning, customer relationship, and application of marketing strategies. This course is designed to strengthen students' presentation skills while fostering creativity and encouraging innovative thinking.
- Teacher: Liz Sandoval-Riverol
Skill Level: Beginner